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Product Liability Insurance

Product Liability Insurance protects manufacturers, distributors, and retailers from lawsuits arising out of defective or harmful products. It’s critical for any business involved in product creation or sale to defend your company and protect your bottom line.

 

What Is Product Liability Insurance?

Product Liability Insurance protects businesses from financial loss stemming from claims of injury or property damage caused by products they manufacture, distribute, or sell. It’s a core component of commercial risk management for any company that puts physical goods into the stream of commerce.

This insurance helps cover legal fees, medical costs, settlements, and court-awarded damages if a product is alleged to be defective or unsafe. Whether the issue lies in design, manufacturing, packaging, or even failure to warn consumers properly, product liability insurance is designed to defend your company and your bottom line.

Who Needs Product Liability Insurance?

Even with rigorous quality control, accidents and malfunctions can still happen — and when they do, the financial fallout can be massive. Product-related lawsuits are among the most expensive and frequent in the commercial world. A single incident involving bodily injury or widespread product failure could trigger multi-million-dollar claims, recalls, reputational damage, or even regulatory investigations.

In many industries, product liability insurance isn’t just a smart choice — it’s a contractual requirement for retail partnerships, distributors, and big-box stores. It’s often mandated before launching in certain markets or selling through platforms like Amazon, Walmart, or Target.

Common industries that often require Product Liability Insurance include:

  • Manufacturers – especially for consumer goods, food, electronics, or medical devices
  • Importers & Wholesalers – legally liable for the products they bring into the U.S.
  • Retailers & E-commerce Stores – can be held responsible as the “last stop” before reaching the consumer
  • Product Designers – especially for proprietary or private label goods
  • Amazon Sellers – compliance with Amazon’s insurance requirement
  • Note: Even if you’re not the manufacturer, you can still be held liable if you’re in the distribution chain.

What Does Product Liability Insurance Cover?

Product Liability Insurance typically covers:

  • Third-party bodily injury claims caused by defective or dangerous products
  • Property damage resulting from faulty product performance
  • Legal defense costs, court fees, and expert witness expenses
  • Settlements and judgments awarded to injured parties
  • Coverage for manufacturing, design, and marketing defects
  • Contingent liability for imported products

What Doesn’t Product Liability Insurance Cover?

While Product Liability Insurance offers broad protection, it doesn’t cover:

  • Product recalls (unless added via a recall endorsement)
  • Damage to your own product (this is not first-party coverage)
  • Breach of warranty or contract disputes
  • Products still under your control (not yet sold or shipped)
  • Fraudulent or intentionally harmful behavior
  • Cybersecurity issues related to software/hardware products (requires Tech E&O or Cyber)

How Much Does Product Liability Insurance Cost?

The cost of Product Liability Insurance depends heavily on product type, volume, and where it’s sold. 

Key Cost Factors:
  • Industry and Product Category (e.g., toys vs. industrial tools)
  • Annual Revenue and Sales Channels
  • Geographic Distribution (U.S. only vs. international)
  • Loss history and prior claims
  • Packaging, Labeling, and Documentation procedures
Typical Cost Range:
  • Low-risk consumer products: $800–$3,000/year
  • Moderate-risk products: $3,000–$10,000/year (e.g.(electronics, tools)
  • High-risk categories: $10,000–$50,000+/year (nutraceuticals, medical devices, toys)

Risk Management Tips

To minimize potential claims:

  • Keep detailed records of design, testing, and quality control
  • Work only with vetted, insured manufacturing partners
  • Implement recall plans and batch tracking systems
  • Ensure accurate product labeling and usage instructions
  • Secure hold-harmless and indemnification agreements with vendors

Talk to An Expert

Our dedicated experts are ready to provide tailored insurance solutions to clients across a wide range of industries and specialized services.

Schedule a consultation to see how Alliance Risk can reduce your insurance risk.

– We look forward to partnering with you.

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